About Us

Hsin Ruey Embroidery Co., Ltd.

was founded in 1987 in Taiwan and later expanded business to Thailand.
Now we operate our business in both countries. With over 30 years of experience,
we are one of the world’s leading embroidery manufacturer.


Hsin Ruey Embroidery is an embroidery manufacturer founded in 1987 in Taiwan by our owner Michael Hsu and his wife. At first, it was very difficult and strenuous because they only had one embroidery machine.

In order to meet the deadline of the orders, they usually had to work overnight and then delivered the goods by themselves in the early morning. Their insistence on Hsin Ruey prompted the growing business every year. 

We first started our business producing embroidered patches and further expand into other categories. 

With over 30 years of experience, we are now one of the world’s leading embroidery manufacturer.

Establishment in Thailand

In 1999, our business grew rapidly, we expanded our factory to another country. Our president, Michael Hsu set up a new company and a new larger factory in Chiang Mai, Thailand. Sheen Ray Embroidery is our company name used in Thailand. We chose Thailand because of its resources and infrastructure. Now our main factory is located in Thailand and most of our products were produced here.

Our factory is now equipped with more than 50+ multi head embroidery machines (Tajima machine) and printing machines (For our printed products) and we have more than 250+ employees.

Our Services

We are a professional embroidery manufacturer offering service for producing custom embroidery and printed products. If you’re looking for a supplier, please contact us for a special offers.

We are special expertise in patches, including embroidered patches, printed patches, embroidered appliques, dye sublimation patches, hybrid patches, woven patches and etc.

Not just patches we also produce custom neckerchiefs, epaulets, printed flags, banners, pennants as well as keychains, lapel pins to fulfill our customers’ needs on high quality and prompt delivery.


Over the past few decades, we have been successfully earning recognition from both domestic and foreign customers for our sedulous attention to quality and service. We will continue devoting ourselves to providing even better products to our customers. Please visit our services page for more information.

Our Factory

Our factory is located in Chiang Mai, Thailand. We operate 24 hours 7 days a week with high quality Tajima machines and more than 250+ employees.

Our factory is equipped with more than 50+ Tajima multi head embroidery machines and growing every year. Tajima is a well known brand of industrial embroidery machines as it is the best quality. This is the reason why we chose Tajima machines only for our factory. With its quality, you can expect the highest quality products from us. 

Not just embroidery machines, we also have printing machines for producing printed products.

Please visit our factory tour for more information.

Our Certificate

We are proud to have been awarded ISO 9001:2015 quality assurance certification which further highlights our commitment to quality business processes. ISO 9001:2015 is an internationally recognised standard that ensures our services meet the needs of clients through an effective quality management system.

Contact us

Sheenray Embroidery Co., Ltd. (Thailand)
69/1 Moo 7, Chiang Mai-Fang Road, T. Khi Lek
A. Mae Rim, Chiang Mai  50180
Tel: +66 53 37 2947   Fax: +66 53 37 2949
Email: info@hsinruey.com

Taiwan Address

Hsin Ruey Embroidery Co., Ltd. (Taiwan)
3F., No.2, Aly. 59, Ln. 42, Minquan Rd.,
Xindian Dist.,
New Taipei City 23141, Taiwan,
Mailing: P.O. Box 10185 Xindian Dist.,
New Taipei City 23199, Taiwan   
Email: info@hsinruey.com

Contact the company in person
Customers who wish to come to contact the company in person Please make an appointment first. By phone, email or contact form For convenience and speed in service